A Designers Research Manual
设计师研究手册(英文彩版)
做调查,是一个伟大的设计和良好的设计之间的差异。从竞争情报,客户分析,色彩和趋势预测等,设计师们能够带来些什么,反映了什么商业价值,为客户提供一个精心设计的徽标或小册子。这本书全面地为设计师引导设计研究的是什么,为什么它是必要的,如何做研究,以及如何将它应用到设计工作。
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
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